AMERICAN EAGLE x GLOBAL CITIZENS
DENIM ART WALL ACTIVATION
USE OF UPCYCLED AMERICAN EAGLE APPAREL AS MEDIUM FOR 36’ x 9’ COLLAGE & 360º VIDEO BOOTH. IMMERSIVE EXPERIENCE FOR GLOBAL CITIZENS DURING ANNUAL MUSIC FESTIVAL HELD in CENTRAL PARK, NYC.
CREATIVE DIRECTION: AMERICAN EAGLE OUTFITTERS VIDEOGRAPHY: INCREDIBOOTHS, INC.
AEO x Global Citizens Festival
Interactive Selfie Photo booth activation in Central Park, during Global Citizens Festival. NYC 2022. Creative Direction by American Eagle Outfitters.
PROGRESS SHOTS IN REVERSE ORDER
NIGHT OF INSTALLATION
3/4 STRAIGHT SHOT BEFORE FOURTH WALL IN PLACE
FIRST LAYER OF WAVES
DETAIL
3 WAVE DETAIL